Neuromarketing: The Science of Customer Behaviour
Understanding consumer behavior itself in this fast-moving world of marketing is crucial. The usually adopted methodologies like surveys, focus groups, and market analysis are very useful but oftentimes fail to capture drivers of purchasing decisions that lie in the subconscious mind. Enter neuromarketing a fascinating field that merges neuroscience with marketing to unlock the hidden triggers behind consumer choices. What is Neuromarketing? Neuromarketing applies neurological principles and techniques to the field of marketing research. It does this by studying responses of the brain to various marketing stimuli, such as advertising, packaging, and branding, to really understand what happens when consumers decide. With functional magnetic resonance imaging, electroencephalography, eye tracking, and biometric sensors at its command, neuromarketing brings a depth and degree of finesse to the understanding of consumer behaviour that was previously unimaginable. The Science of Neuromarket...